Gmail labels become Front tags


When you connect a Gmail account to Front, Front will sync your Gmail labels with your Front tags, including nested labels, as long as the channel is set to Gmail threading mode. If you use a different threading mode, tag activity will not sync between Gmail and Front. The tag sync also works differently for team inboxes and individual inboxes, so it’s explained more below.

For individual inboxes

When you connect a Gmail account with Front as an individual inbox, we’ll automatically create private tags in Front for each of your Gmail labels (this happens alongside your email history auto-import). For a tag to be created, you must have applied the Gmail label at least once to a conversation that is being imported. 

Whenever you apply a label in Gmail, a private tag will be created for that label and applied to the message in Front. When you tag a message with a private tag or a team tag in Front, the message will be labeled in Gmail with a matching label. 

When you remove these labels or team tags in one system, the corresponding label or team tag will be removed in the other system.

For team inboxes

When you connect a Gmail account with Front as a team inbox, we will automatically import your Gmail labels as Front team tags. The process is the same as for an individual inbox.

 Whenever you apply a label in Gmail, a team tag will be created for that label and applied to the message in Front. Same in reverse — when you tag a message with a team tag in Front, the message will be labeled in Gmail with a matching label. When you remove these labels or team tags in one system, the corresponding label or team tag will be removed in the other system.

If you apply a private tag to a message in a team inbox in Front, the message will not be labeled in Gmail. If you remove a label in Gmail that matches a private tag in Front, the private tag will not be removed.

How tag sync works

The following rules apply for tag sync with Gmail for both team inboxes and individual inboxes:

Matching tags

If a Gmail label name matches a tag that already exists, Front will not create a duplicate tag. The Gmail label will map to the Front tag that already exists with the same name. 

The same is true in reverse — if a Front tag is applied that matches the name of a Gmail label, then a duplicate label will not be created.

Nested labels

If you have nested Gmail labels, Front will create tags using the same naming structure that Gmail uses when you apply a nested label: “Category name/Label name”. Front does not support nested tags, so separate tags will be created.

For example, say you have a category of labels in Gmail called Status, with the sub-labels To do, Underway, and Done. When you connect your inbox, Front will create three new separate tags called Status/To do, Status/Underway, and Status/Done.

Moving messages

If you move a conversation from your inbox into a label in Gmail, we will apply the matching tag and archive the conversation. If you move the message between labels in Gmail, we will also update the tags in Front, and the message will remain archived.

Unfortunately there is no way to avoid archiving due to Gmail’s API. If this is an issue for your workflow, we recommend only applying the label in Gmail instead of moving the message out of your inbox into the label folder.

Deleting and renaming labels and tags

When you delete a label or tag in one system, the corresponding label or tag is not deleted in the other. You will need to delete both the label and tag manually.

The same applies for renaming tags and labels — you will need to update the name of the corresponding tag or label in the other system. Otherwise, you will end up with two separate tags or labels in the other system: one for the old name and one for the new name. 

For example, say you have an Urgent label with a matching Urgent tag in Front. If you rename Urgent to High Priority in Gmail and apply that label, you will create a new tag called High Priority in Front (in addition to the Urgent tag). To keep them in sync, you should update the Front tag to High Priority before using the renamed label.

Backing up your tags

If you need a backup, you can export tag information via Front's API.

9replies Oldest first
  • Oldest first
  • Newest first
  • Active threads
  • Popular
  • Hi there, is it possible to "hide" certain labels in gmail from being synced to FRONT? E.g. if I have a filter that routes various non-important email to a gmail label and archives it, I don't want this email showing up in front.

    Please advise.

    Reply Like
  • Brian Graham,

    There's no way to exclude things from being synced to Front. However, you can create rules to automatically delete these emails if you want.

    Reply Like
  • Hi. Are there any plans to allow drag email to tag or tag to email in Frontapp?

    Reply Like
  • Tim Jasper Not at this time. You can use shortcuts to add a tag, though.

    Reply Like
  • Hi there, is it possible to sync the 'Categories' labels from Gmail account into Front? Using my inbox in Front is unworkable at the moment due to the volume of emails I get into my 'Social', 'Updates' and 'Promotions' tabs.  Using the Gmail client allows me to filter them off...but in Front they all appear in my main inbox

    As you can see below, Gmail labels the email 'Social' but this label is not syncing to Front.

    Any help on this would be greatly appreciated as my team is really struggling to embrace Front with this limitation.

    Reply Like
  • Nathan Barr Yes, Gmail labels now sync as Front tags. However, they will still appear in your inbox. You can add the tag so that it shows in the second pane (in your email list), and then you can customize your workspace to show these tags in a separate view. Does that make sense?

    Reply Like
  • Cori Morris thanks so much for getting back to me so quickly.

    Unfortunately not quite making sense I'm sorry...

    I've customized my workspace with Labels that I have set up in my Gmail Inbox and these are showing up with the seperate view (I think...see attached photos)

    My issue is that the Labels that are set up from the Gmail Categories - Social, Updates, and Promotions do not appear in Front at all.  

    Reply Like
  • Nathan Barr We can run an import to sync your labels if you'd like. Feel free to email us to request this.

    Reply Like
  • Thanks Cori , request sent.

    Reply Like
Like1 Follow
  • 2 mths agoLast active
  • 9Replies
  • 3484Views
  • 4 Following

Welcome to the Front community!

The Front community is your place to come together and discuss the product, register for webinars, and get support from our help center.


New to Front or need to refresh your skills? Join us for live training sessions every week! Check them all out here.

If at any point you need assistance, please don't hesitate to email us: