Understanding tags


Tags make it easy to track certain topics in your inboxes, set up rules to sort messages automatically, report on trends in analytics, and use as private folders to file your messages into.

How it works

Private and team tags

Tags are either private for you or shared with your team: 

  • Private tags will always appear with a lock icon to distinguish them. When you add a private tag to a team conversation, it’s still only visible to you. Also, all your private conversations will have the tag Inbox on them by default, which makes possible the ability to drag-and-drop conversations out of your Inbox and file into a private tag.
  • When you apply a team tag to a team conversation, it will be visible to everyone with access to it. Applying a team tag to a private conversation in your inbox will not share it with your team automatically.

Gmail and Office 365 tag sync

When you connect a Gmail or Office365 account as a channel in Front, your labels (Gmail) and folders (Office365) will sync to Front as tags, including any nesting you’ve set up - granted that those labels or folders were used on the messages that are imported into Front. In other words, if you have Gmail labels or Office365 folders that were not used on the imported conversations, then Front does not create those matching tags. If you connect an account as a private channel, the tags will be private; if you connect an account as a team channel, the tags will be shared with your team. 

Creating and using tags

Create a new tag

From the conversation's tag menu

  • Click the tag icon at the top right of any conversation.
  • Select New tag from the list, or simply type the name of the tag you want to create and select the Create tag option that appears in the tag menu.
  • Give your tag a name.
  • Select private or for team access for the tag.
  • Highlight the tag with a color or emoji if you’d like.
  • Select whether the tag should be nested under another tag. If you create a nested tag, you can see the full tag trail when you apply a subtag. You can nest up to 5 levels of tags. Nested tags can be used for both private and team tags.
  • Select whether you want this new tag to be shown in your personal workspace by default for easy access, or choose to pin the new tag to other teammate workspaces (only available for Team tags).
  • Select whether you want the tag to display on the list view of conversations. For Private tags it will show it for you. For Team tags it will show for both you and the team.
  • Click Create.

From Settings

  • Click your avatar, then into Settings and Tags or My tags.
  • Click the blue button to Add a tag.
  • Name the tag.
  • Highlight the tag with a color or emoji if you’d like.
  • Select whether the tag should be nested under another tag. If you create a nested tag, you can see the full tag trail when you apply a subtag. You can nest up to 5 levels of tags. Nested tags can be used for both private and team tags.
  • Select whether you want this new tag to be shown in your personal workspace by default for easy access, or choose to pin the new tag to other teammate workspaces (only available for Team tags).
  • Select whether you want the tag to display in the list view of conversations. For Private tags it will show it for you. For Team tags it will show for both you and the team
  • Click Save.

Editing a tag

You have 3 ways to edit tags:

1) From the conversation: Click on the tag and click Edit. In the Edit menu you will see an option to Delete.

2) From the pinned tag: Hover to the right of the tag and click the 3 vertical dots that will appear, then click Edit and open menu for Delete button.

3) From Settings: Click your avatar and into Settings, then click My tags for private tags or Tags under the team section. Click on the tag you want to edit and make your changes.

Highlight tags to make them stand out

You can highlight tags with colors or emojis to make them more visible on your conversations. This helps you visually identify what’s urgent or understand the topic before reading a message.

You can set a color or emoji when you first create the tag, as well as edit it afterwards by clicking the applied tag and selecting Edit. You can use either a highlight color or an emoji. 

💡Tip: Use the highlight option in conjunction with the tag option to Show in conversation list so that the tag also shows on your conversation list in Front.

Tag a conversation

You can tag a conversation by clicking the tag icon. You can type the tag name you want to add in the search bar, create a new tag, or scroll through all tags. You can add as many tags as you want, though Front will collapse the tags when there are many tags on a conversation. 

Pin tags to your workspace

For quick access to any private or team tags, you can customize your workspace by pinning tags, which applies only to your own view and not the rest of your team. Click the gear icon at the top of the navigation pane, and choose whether you are looking for a private or team tag, then search the tag name and checkmark it for it to show as a pinned tag.

Once pinned, you will see it in your workspace with a tag icon - those with a lock symbol means it is a private tag. You can pin up to 500 tags in your workspace.

Automate tagging with rules

You can also automatically add tags using rules. To do this, add an action using Add tag. You may also list more than one tag.

Rules are also a great way to use tags to trigger actions. For example, you can set up a rule that when a conversation is tagged, it’s automatically moved to another inbox.

You can also set up rules so that the rule will fire if a conversation is tagged with any tag is added, it will run an action:

Team rules with this When condition will fire whenever a team tag is added to the conversation. Private rules with this When condition will fire whenever a private tag or team tag is added to the conversation.

Manage tags in Settings

You can create, view, and edit all tags by going to Settings, and selecting My tags for private tags or Tags for team tags. You can create new tags from here in Settings, and also edit specific tags by clicking into them. Additionally, you can make the tag available to all inboxes, pin the the tag to your workspace, or limit it to certain inboxes by toggling the Make available for any inbox button.

Use tags as folders for filing

Read here for more details about using tags as private folders!

Nested tags in Settings / Analytics

The tag path will be displayed in any tag dropdown menu, however, the tag path will not display in the analytics dashboard itself.

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  • Am I right that one can only add tags to his own or company inboxes?

    Is there a way to have company-wide tags and to import them instead of adding them manualy?

    We think of using tags as "folders" and for the time being  to achieve that, each user would need to add manually the same tags, to be able to use it in his own inbox. It seems a bit awkward for us.

    Like 2
  • Hi Przemysław Cichowicz,

    Yes, you are correct. We don't currently have a way to add default private tags for everyone.

    At the moment tags are by inbox. We are working on revamping tags, and when we're finished, they will be either by teammate (visible only by this teammate), or by team (visible only by this team).

    We'll be sure to let you know when the revamp is live. Hope that helps! 

    Like 1
  • Hi Cori Morris ,

    Can I vote for that and see the progress on Front Product Roadmap at Trello Board?


  • Hey Przemysław,

    Sure, although, there's no need to vote for it because it's already in progress.  It's now on Trello.

  • Hey, the settings for new a tag have changed a but right?

    Right now in our case the tags are set to private by default, is there any way we can set the as public by default when creating a new tag?

  • Gustavo Batista You are correct :-)

    There's no way to change the default. If you're in a team inbox, it will default to public tags, and if you're in an individual inbox, it will default to private tags. 

  • Is there any way to prevent teammates from deleting tags? Or adding tags officially until it is approved?

  • Allie Huang Funny you ask :-) 

    Today we launched the ability to create custom roles and permissions. Take a look and let me know if you have any additional questions!

  • Cori Morris Cori - I don't want to take away the ability from the team specifically but would like some control to be able to modify the tags after they have been created. Example. We have two tags that are meant to be the same thing "Indianapolis (INDY)" and "downtown_Indy" now we have some conversations tagged one and note the other or vice versa... I'd like to consolidate those... is there any easy way we can get that done? I'd like to turn all the "Indianapolis (INDY)" into "downtown_Indy"

  • Allie Huang Currently there's no way to migrate all conversations from one tag to another. It will have to be manually at this time. Sorry!

  • Cori Morris is it possible to change the highlight color of exciting tags? I can only select a highlight color when I create a new tag in the menu bar via "More" > "Create new tag". If I create a tag via "Settings" > "My Tags" or "Company Tags" it doesn't give the option to select a color either.

  • Rolf Dröge Yes, you can change the highlight color for existing tags. You'll have to do this in the front-end, though. Click the + to add the tag and once it's applied to the conversation, click Edit. You'll see you can add a color there.

    Like 1
  • Cori Morris awesome!

  • How do tags sync with our email provider (G Suite)? It obviously imports tags initially, but does it create tags from Front to Gmail or vice versa?

  • Hi  Cori Morris

    Is there any way to change a private tag into a public tag?

    I made some private ones, but we've since had more members added to the team that will need to access these Tags.

    So far I haven't found a solution. Your help will be greatly appreciated :-)


  • Hi Melissa Ong  

    Unfortunately, there isn't a way to transfer a private tag into a team tag. You'll need to recreate it as a team tag and go from there. We suggest that as a general best practice, if there's a possibility that a tag may be useful for the team in the future, create it as a team tag from the start to avoid this issue. :) 

  • Hey Matt Campbell sorry for the delayed response, we didn't see your message. Tags made in Front will sync with Gmail!

  •     Helena Li Wow, thanks for the prompt response. 

    Will do! 

  • We are trying to figure out why some of our tags are showing numbers, indicating that there are unread or open messages under specific tags.  When we click to view the messages with these particular tags, there are no messages in Unassigned or Open.  

    What other reason would there be numbers hanging out next to certain tags?  It seems to be happening in private tags.  And we have logged into Gmail, to see if we could find some hidden unread messages in the correlating folders, but found nothing.  

  • Melissa Walters Hi!

    The counter that you're seeing next to a tag includes conversations that have been tagged by all teammates. You may not always have access to those conversations. With this in mind, it's possible that the counter won't equal the number of conversations that you show in that section.

  • Hi guys, for those who use the tagging feature very actively, maybe this could be helpful: Automatically Tag Conversations in Front using Machine Learning

    Like 1
  • Raul Garreta Tompson Hey Raul, this is amazing and so detailed! Thank you so much for posting it - I've shared it with our team :) 

  • Now that there are nested tags.... it'd be awesome if we had an easier to manage existing ones and rearrange them.... we actually have so many "series" of tags. And I have to click on each one to see if I have attached them .

    Also it'd be awesome to be able to "archive" tags since we can treat them as "campaign labels" 

  • Allie Huang In your settings, you can access each tag and manage its parent-child hierarchy. I'm not too clear on what you mean by 'archive' tags. You can delete a tag from your settings if you no longer need to reference those conversations topically. Additionally, you can also manage which tags are pinned/unpinned via the three bar menu to the right of your individual workspace (to the right of 'Me').

  • Thanks for the reply Andersen Yu I know you can go into each tag and manage it's parent, but you can't then go into the parent and see it's children. 

    As far as archiving tags. I still want those tags to be related to certain conversations, so we can look them up still - but they are no longer actively used so I would prefer that they not be displayed in the tag list

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