Understanding sequences

Overview

Front allows you to send automated sequences to a list of email addresses. Here’s what you should know before creating sequences. When you're ready, see how to create a new sequence.


How it works

Create individual and team sequences

  • Individual sequences can be sent from any individual inbox
  • Team sequences can be sent from any team inbox as long as it’s an email channel. We don’t support SMS, chat, etc.

Sequences can range from 1-10 stages

  • Each stage will be a reply to the previous stage
  • Subject line is the same for each stage (except with a “Re:” after the first stage)
  • You cannot edit the subject line after sending Stage 1
  • Once you’ve started a sequence, you can add a new recipient and click Save to send them Stage 1 immediately

Upload a .csv file of contacts to send a campaign to

  • You will be limited to 200 addresses. You can upload a single .csv of up to 200 addresses. If it’s more than 200, you will get an error message. You can also upload multiple .csvs. If the total number of recipients exceeds 200, we will ask you to delete the additional recipients at the time you start the sequence
  • The first column in your .csv file must be email
  • You can have other columns of data (up to 20 custom variables/columns are supported)
  • Delete any blank rows and columns in your .csv. After you upload your .csv for the sequence, you should see no blank columns.
  • You cannot manually create a column. Additional columns can only be created by uploading a .csv
  • You can delete a recipient row by ticking the checkbox and clicking Delete
  • You can manually edit any field (Name, Company, etc.) but the change will only apply to this sequence. It will not sync to your Contact Manager
  • If an email address is missing from a row on your .csv, the row will be deleted, and you will not receive a warning. If other fields are missing, we will highlight it in yellow, but you will still be allowed to continue
  • If there are duplicate email addresses, we will use the data from the latest row
  • You can CC and BCC addresses in all sequence emails. If you need to copy multiple email addresses, separate them by semicolons.

Utilize your Contact Manager to send a campaign to

  • You can send a sequence to contacts or a contact group that is saved in your Contact Manager. When you start typing a recipient in the Email field, Front will auto-complete with matching contacts or contact groups. If you pick a contact group, then all the individuals in that group will be added to the sequence.

Use variables in your sequences

  • To automatically insert names and other information from the fields in your .csv file (like a mail merge), type {{ to trigger a variable dropdown
  • If a variable does not exist in every row of your .csv, you can define a fallback. When defining a fallback, make sure you surround it with single quotes {{variable |‘fallback’}}
  • Typing {{ in the subject line won't trigger the dropdown options, but if you type out the variable (i.e. {{name}}) it will autofill with the variable
  • Standard and custom fields are supported as variables (type {{ and all possible fields will appear in a list)
  • To pull from .csv uploaded contacts, use the variables starting with {{sequence...}} and not {{recipient...}}.

Signatures are not yet supported in sequences

  • You can manually type your signature in the body of the email

How to stop a sequence

  • If you want to stop a sequence, you can delete that sequence from the menu of sequences
  • To pause a sequence for one recipient, delete the recipient
  • If recipient replies, sequences will automatically stop for that recipient (auto replies like "Out of office" messages will not result in the sequence being stopped)

When two people edit a sequence at the same time

  • If two people are editing a sequence at once, the latest change will be used
  • Recipient list changes are cumulative - if A and B both add 2 recipients each, you’ll see 4 recipients
  • Drafts are shared. The latest change will be used
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  • How do we turn off tracking for any links we send with the sequences? We want our emails to appear casual, but link tracking isn't casual :)

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  • Hi Bjarke ! Front's Sequences feature does not have any built-in link tracking, so perhaps you are using a different tool to generate your trackable links and sending them in Front. We'll be glad to look into your specific example if you'd like to send an email to support@frontapp.com with a screenshot!

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  • Hi Boudewijn!

    Thank you for your suggestion regarding email address matching - I can put in a feature request for you if you email support@frontapp.com!

    Regarding adding links in Sequences, you can do that by highlighting the word you want to link out to somewhere, then using "CTRL + K" or "Command +K" to paste the link!

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