Term name

Click-through rate (%)

Purpose

Determine if visitors are finding the articles they’re searching for. Low click-through rate could indicate that you're targeting the wrong audience or that you're not using language that resonates with them.

Definition

Percentage of users who click on at least one article in the search results out of the total number of users who viewed those results.

Location & attribution

Knowledge Base report

• Search keyword details table

FAQ

• Metric includes both anonymous users and users who have accepted your knowledge base's cookie banner.

• Data is accurate and complete starting from the release date of this feature on Jan 29, 2024.